HOW PLANNINGBOOM WORKS

Set your requirements.
Receive weekly leads.

Agree your criteria, review sample data and receive
new matching applications each week.

01
AGREE YOUR SPECIFICATIONChoose keywords, areas and project types
KeywordsLocationProject type
02
REVIEW THE SAMPLEReview the matches before delivery✓ Approved by you
03
EVERY WEEKNew matching leads.CSV by email · Supported CRM included
GETTING STARTED

Three steps to
weekly planning leads.

Your sample review helps us
agree what a useful lead looks like.

01

We discuss your requirements.

During manual onboarding, we agree the keywords to search for, up to four agreed regions within Great Britain, or entire GB with the coverage bolt-on, project types and any other criteria that matter to your business. Northern Ireland is excluded.

02

You approve the sample.

We provide sample data against the agreed specification. You review it and approve the fit, or we alter the specification and refine the sample together.

03

We deliver matching leads weekly.

Each week, new matching opportunities arrive in a CSV by email. Your subscription also delivers them directly to your own CRM through an API connection, subject to your CRM’s capabilities and constraints.

Contact information where available.
THE OPPORTUNITY CALCULATOR

Estimate the potential
value of your leads.

Explore what a weekly batch of leads could mean for your business. Adjust the figures to suit your trade and sales performance.

Your assumptions

Per weekly batch. 25 is an illustrative starting point; your actual volume depends on your agreed specification.

The average revenue you would receive for one job won — not the full development value.

The percentage of opportunities you expect to turn into jobs won.

ILLUSTRATIVE WORK VALUE£15,000

From one weekly batch of opportunities

Average jobs won at your chosen rate1.25

25 opportunities × £12,000 × 5% = £15,000

This is potential revenue, not profit. Jobs may be won and completed over time; it is not money guaranteed to arrive in that week.

Request sample leads
A guideline, not a promise.

The calculation is opportunities × average job value × conversion rate. It is mathematically accurate for your inputs, but lead volumes, job values and conversion rates vary. Fractional jobs represent an average across repeated batches. Costs, subscription fees, fulfilment charges and taxes are not deducted.

FREQUENTLY ASKED QUESTIONS

Lead delivery questions

Ask another question
How do I get started?+

Enquire by email, phone or the Contact page. PlanningBoom handles onboarding personally: agree your requirements, review the sample and arrange your setup.

What does a HOT lead mean?+

A newly found planning application matching your agreed specification. It does not confirm buying intent, a project start date or that the applicant has asked to hear from your business.

How fresh are the leads?+

New matching opportunities are delivered each week. Publication and update dates vary between council records. We agree the specification and review sample data with you before regular delivery.

Can the contact be an agent rather than the applicant?+

Yes. Planning records may name an applicant, an agent or another project contact. Check their role before making an approach. Contact details are supplied only where available.

What about amended or duplicate applications?+

A council record can be updated or resubmitted. Discuss how you want these handled when agreeing the specification and reviewing the sample, rather than assume every record represents a separate job.

Can I change my requirements?+

Contact us to discuss changes to keywords, geography or project types. We agree the revised specification and when it will apply before changing regular delivery.

Does a planning application guarantee work will go ahead?+

No. Applications can change, be refused, withdrawn or never progress to construction. You need to qualify the requirement, timetable and right contact.

REVIEW A SAMPLE

See which applications
match your business.

Request sample leads